Which technique is NOT commonly used for process optimization in BECO?

Social media marketing is not a technique traditionally associated with process optimization within the context of BECO. Techniques like Lean methodologies, Six Sigma, and root cause analysis are all focused on improving efficiency, reducing waste, and enhancing quality within processes.

Lean methodologies aim to streamline processes by eliminating non-value-added activities, thereby maximizing customer value. Six Sigma provides a structured, data-driven approach to improving process quality by reducing variation and defects. Root cause analysis is a problem-solving method used to identify the underlying causes of defects or issues in a process, which is crucial for optimization efforts.

In contrast, social media marketing is primarily concerned with promoting products and services through social platforms, which does not directly contribute to the internal process efficiencies or quality improvements that BECO focuses on in process optimization.