What is the primary reason for setting KPIs in BECO?

Setting Key Performance Indicators (KPIs) is primarily aimed at providing measurable goals that align with the overarching business objectives. This means that KPIs serve as specific metrics that help organizations assess progress towards their strategic goals. By establishing clear KPIs, businesses can ensure that all team members understand what is expected of them and how their individual contributions impact the organization as a whole.

When KPIs are aligned with business objectives, they offer guidance for decision-making, performance evaluation, and resource allocation. They also facilitate communication within the team and across departments about what success looks like. This clarity helps organizations track their performance over time, adjust strategies as necessary, and ultimately achieve desired outcomes.

The focus on measurable and actionable goals distinguishes this approach from others, such as prioritizing emotional support, incentivizing competition among individuals without a cohesive strategy, or confining efforts to sales without considering broader objectives. Thus, the use of KPIs is critical for driving alignment and focus across the organization.